News archive

Will 2026 Be the Year of Data Access?

For years, the automotive sector has been embroiled in a battle over access to vehicle technical data, setting car manufacturers and their authorised after-sales networks against the world of independent repairers.

A new approach to fleets, backed by the strength of the network

Upon unveiling of the company’s new payoff, which as a sponsor will also appear on the Parma Calcio shirt, Prometeon marks the beginning of a new phase in its market approach. We discussed this with the company’s management and a special guest: Autamarocchi

A New Year Together

This year, our magazine celebrated its first six decades of history, and we thought some time ago that the best way to celebrate was to remain faithful to the long history of evolution that Pneurama has followed, gradually, to always be able to best represent our world and its changes

All-Wheel Drive City Car 

The fourth generation of the Suzuki Swift, the Japanese brand’s compact hatchback, launched in 2024 comes with either front-wheel drive or an all-wheel-drive variant. All models now feature a new three-cylinder petrol engine paired with a 12-Volt mild hybrid system.

The Workshop of the Future is RFID-Branded

The use of this technology follows the tyre throughout its entire life cycle, enabling traceability, operational efficiency, and sustainability. During the latest edition of Autopromotec, eight exhibitors showcased a variety of “use case” as part of the RFID Ecosystem Village project

Vintage Equipment for Classic Car Maintenance

Together with Gianmarco Rossi, owner of Officina F.lli Rossi Pneumatici, and Manuel Dondi, owner of Officina Doge, we have reviewed the main equipment and precautions used by tyre specialists working on classic cars