New challenges hidden in the figures

The usual market analysis by NIQ-Gfk Italia, which we have been featuring for years in the pages of Pneurama, presents, in this first issue of 2026, last year's sales results for car tyres -the segment that best represents the health of our industry

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What will 2026 look like for the automotive industry? The resurgence of the internal combustion engine
The process of balancing car tires
The Sportage goes all out
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