Sensors, Ai and Big data the new frontier for the tyre business

The modern world is increasingly distinguished by the importance of data, produced in large quantities and then refined into information to support industrial decisions. The world of tyres is no exception, and Big Data, used in designing and developing new products, are produced both by the tyres themselves and in the factories where they are made, with Artificial Intelligence in the centre of the picture.

Sustainable materials for tyres, increasingly necessary research

Many of the materials used in tyre construction are oil derivatives, making tyres dependent on a limited resource with a high environmental impact, which is why both manufacturers and research institutions are striving to find sustainable materials

The logistic side of tyres

CEVA TyreCity is at the heart of an efficient logistic model, “tailor-made” for tyres

A new course for Prometeon

The fast-growing truck tire manufacturer is seeking to consolidate its market position and affirm its identity with precise strategic choices as well as sponsorship projects in the World Superbike Championship and Parma Calcio


Reducing rolling noise: an increasingly pressing need

The space between the wheel and the tire casing is shaped like a tube, and the air within it can resonate and produce annoying sounds while travelling. This phenomenon is most noticeable in quiet electric vehicles, but the industry has developed several countermeasures