The French group’s "All Sustainable Strategy" aims to make industrial processes more efficient and produce eco-responsible products such as Michelin e.Primacy and Pilot Sport EV

Tires are the only vehicle components that actually touch the road. In an era where connectivity is becoming a staple in automotive, Connected Tires will quickly become your tire dealer’s new allies

Efficiency and environmental sustainability are the objectives set by the new general director of Ecopneus, Federico Dossena, to promote and boost tire recycling

The Snowproof C winter tire and the all-season Seasonproof C are designed for demanding and versatile use.

Halfway through the year, summer tires are not the only ones to enjoy the spotlight. There is a lot of buzz around winter and multi-seasonal tires, equally divided into all segments of professional transport: from vans to large trucks and trailers to buses.

The figures are certainly respectable, and the sector plays a vital role in favour of a circular economy, but things could be even better with adequate policies.

Sometimes, serving the customer means being able to recognize and explain the reasons behind a damage, keeping in mind the difference between a repairable tire and an end-of-life tire

In developing tires for racing cars and motorcycles, manufacturers rely on virtual design, materials research, data analysis and on-track testing. We spoke about this with some of the top producers.

Here is what the manufacturers are proposing for the next cold season, with the latest news as well as well-established products ready to support our SUV’s in winter conditions

Sometimes, serving the customer means, for the tire dealer, also being able to recognize and explain the reasons why a tire has been damaged keeping in mind the boundary between a repairable tire and an end-of-life tire.