GfK surveys the sales of almost all non-food consumer goods in more than 70 countries worldwide, with more than 130,000 retail partners. GfK in Italy is active with a panel of tyre specialists dedicated to the tyre sector. Through the analysis of data collected on an ongoing basis, GfK is able to provide a detailed snapshot of the evolution of the various sectors, in a multi-commodity and multi-channel logic

Pneurama introduces a new column dedicated to the tyre market thanks to a collaboration with GfK, a research organisation that surveys the sales of almost all non-food consumer goods in more than 70 countries around the world, with more than 130,000 retail brand partners in the project. GfK in Italy is active with a panel of tyre specialists. Through the analysis of data collected on an ongoing basis, GfK is able to produce a detailed snapshot of the evolution of the various sectors, with a multi-commodity and multi-channel logic

Lower energy costs along with digital and innovative projects are needed to relaunch the sector

Despite positive signs from e-commerce, vehicle manufacturing keeps plummeting

Research institute Gfk analyses monthly sell-out data from a large panel of specialized tire dealers, highlighting in real time several trends running through the market. 2022 gets off to a good start despite consumer uncertainties

Ukrainian war crisis and the next radical environmentalist turn 

Supply chain stakeholders adopt incentives to support carbon neutrality 

Industrial commitment and government support for needed innovation

Price hikes, new labelling systems and tangible economic support in favour of purchasing tires

Among all the tire sectors for automobiles high performance tires have experienced a relentless growth in recent years and could soon surpass regular tires in sales