Market

Tyre market: innovation rate and sales on the rise

GfK surveys the sales of almost all non-food consumer goods in more than 70 countries worldwide, with more than 130,000 retail partners. GfK in Italy is active with a panel of tyre specialists dedicated to the tyre sector. Through the analysis of data collected on an ongoing basis, GfK is able to provide a detailed snapshot of the evolution of the various sectors, in a multi-commodity and multi-channel logic

Energy label: growing sales for premium tyres

Pneurama introduces a new column dedicated to the tyre market thanks to a collaboration with GfK, a research organisation that surveys the sales of almost all non-food consumer goods in more than 70 countries around the world, with more than 130,000 retail brand partners in the project. GfK in Italy is active with a panel of tyre specialists. Through the analysis of data collected on an ongoing basis, GfK is able to produce a detailed snapshot of the evolution of the various sectors, with a multi-commodity and multi-channel logic

Tire dealers’ sell out under the lens

Research institute Gfk analyses monthly sell-out data from a large panel of specialized tire dealers, highlighting in real time several trends running through the market. 2022 gets off to a good start despite consumer uncertainties

High performance tires, persistent success

Among all the tire sectors for automobiles high performance tires have experienced a relentless growth in recent years and could soon surpass regular tires in sales