Here is what the manufacturers are proposing for the next cold season, with the latest news as well as well-established products ready to support our SUV’s in winter conditions

Sometimes, serving the customer means, for the tire dealer, also being able to recognize and explain the reasons why a tire has been damaged keeping in mind the boundary between a repairable tire and an end-of-life tire.

Mutant, Trailmax Meridian, SportSmart Mk3 are the British manufacturer's latest innovations designed for every day riding, adventure and racing.

Technological development on tires and marketing activities aimed at attracting dealers are the strategic moves behind the company’s expansion plans on the European market

Motorsports can accelerate the transition towards an electric mobility. The key role played by the tire industry

In 2020, Italian families and businesses spent 157.4 billion euro on new cars and maintenance, registering a 20.5 percent decrease over 2019

The wheels on a car - or a motorcycle - can be visually striking, with their elaborately designed alloy wheels and black tires boasting a vast array of dynamically designed tread

Driving high-performance cars on bumpy roads full of obstacles. This is how Italy could be summarized. A recognized ability to create high-end products but, at the same time, unable to adapt to change. This "cry of alarm" comes from Mauro Severi, president of Aica (Italian Garage Equipment Manufacturers Association), speaking about the real need for planning in the field of urbanism and infrastructure

According to Gualtiero Cervati, one of the founding partners, the strength behind the Brescia-based company's lies in design and ability to innovate

From the Reggio Emilia area, in the heart of Italy’s Motor Valley, to the rest of the world. Werther International, a company active in the production and marketing of equipment for garages, tire shops and body shops, aims to become a leading brand within the sector