Mutant, Trailmax Meridian, SportSmart Mk3 are the British manufacturer's latest innovations designed for every day riding, adventure and racing.

Technological development on tires and marketing activities aimed at attracting dealers are the strategic moves behind the company’s expansion plans on the European market

The wheels on a car - or a motorcycle - can be visually striking, with their elaborately designed alloy wheels and black tires boasting a vast array of dynamically designed tread

Michelin enriches its car range with a product that takes into account its full life cycle right from the design phase to reduce its environmental impact.

The new all-season features a tread pattern able to adapts to different seasons and driving styles and comes with seal inside, run-flat and elect technologies

The RH-4A+ is an OTR tire designed for large vehicles while the Kmax T Gen-2 is intended for long distance transport fleets

Sales down in 2020 and jobs at risk. OEM is the hardest hit segment by the economic downturn following the Covid-19 pandemic

The presence of innovative chips in the tires allows them to communicate both with the vehicles' on-board electronic systems and with garage equipment.

The December 11, 2020 directive establishes a 15% increase obligation in ELT collection to address critical issues in the territory. A significant step for all retailers

With the first orders to replenish their stocks now made, tire centres are gearing up for the workload during peak season come April 15