From futuristic prototypes to tangible applications, the tire industry is increasing its investments in technological innovation

Higher all-seasons tire sales are dictated by choices made by motorists who are increasingly opting for a compromise that reconciles practical needs, unpredictable weather patterns and economic advantages.

Noise levels, braking efficiency on asphalt and fuel consumption have been sacrificed on the altar of maximum grip. Unlabelled tires, zero compromise, pure off-road.

City buses and trucks working in difficult conditions are the main recipients of the innovative products presented in recent months. For passenger transport, two new models are specifically designed for electrically driven vehicles, which are set to gain an increasing market share

The new Metzeler has been designed to offer the highest level of grip, handling and safety even in unexpected situations such as in wet conditions and uneven roads.

As April 15 downs, tire dealers are getting ready for the seasonal tire replacement frenzy placing their orders for new summer products

Goodyear's services and products look to a future in which vehicles will communicate with each other and with the surrounding infrastructure. Likewise, significant changes will affect tires, with new tread patterns and casings, driven by new power units

The 01 Series bus tires have been designed to comply with emission and noise reduction rules

Enter the versatile Mutant, the new motorcycle tire suitable for even the most severe climates

Irregular sales, illegal disposal and tax evasion are the three factors that, according to the Observatory on illegal trading and ELTs, are poisoning the environment, the economy and the work of honest operators in the sector