Artificial Intelligence (AI) is radically transforming the automotive industry, changing not only vehicle design and manufacturing, but also their management, maintenance, and interaction with drivers. Amid growing logistic challenges, AI is emerging as a crucial player in relaunching Europe’s struggling car sector. After enduring a global pandemic, chip shortages, and the energy transition, the industry now faces a disruptive shift from mechanics to microchips.
AI Supports Battery Development
Artificial intelligence is becoming increasingly important in vehicle development. For Porsche, for example, data analysis using machine learning and artificial intelligence methods is a tool for mastering the multitude of information and contexts. AI supports developers in identifying implausible behaviours within the battery. This allows algorithms to analyse the balancing behaviour of individual cells and the entire battery already in the development phase. Balancing refers to the charge balance between the cells of a battery module. Thanks to intelligent and adaptive system design, the aging factors identified by the AI can be reduced. The new virtual assistant Mbux from Mercedes-Benz is radically the way we see a vehicle and its use. Designed to be intelligent and easy to communicate with, the assistant allows complex, multi-turn dialogues to be supported, offering natural and personalized interaction.
Smart, Learning Onboard Assistants
AI isn't only about development—it enhances life inside the vehicle too. The new Mbux virtual assistant by Mercedes-Benz transforms the driver-vehicle relationship. Designed to be smart, intuitive, and empathetic like a friend, it enables complex, multi-turn conversations and a highly personalized interaction experience. Built on cutting-edge technologies like ChatGPT-4 and Microsoft Bing search, Mbux draws from the collective knowledge of the internet to deliver timely, detailed answers. Furthermore, thanks to Google Gemini integration, it also excels in navigation-related questions.
Predictive Maintenance
Traditionally, vehicle maintenance has relied on set time intervals. With AI, vehicle status can be continuously monitored, allowing for potential issues to be predicted before they happen. Using IoT sensors installed in the car, real-time data is collected and analysed by algorithms that detect anomalies or potential failures. For instance, Porsche introduced predictive maintenance with its electric Macan model, aiming to minimize unplanned vehicle downtime.
Artificial Intelligence takes the wheel and prepares to become the star of the show
Simonluca Pini 25 giugno 2025

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