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Where is artificial intelligence more useful in a car



From the passenger area, new hub for safety and comfort, to engines, here is how we will become familiar with AI way before a real self-driving experience

Simone Cosimi • giornalista / Wired

According to a survey signed by Intel and Strategy Analytics, a future autonomous car market, once mature, could be worth the astronomical figure of seven trillion dollars by 2045. As the industry is moving in that direction, according to a further analysis by BlackRock (and, indeed, of many other experts and observers) in 2025 98% of all vehicles will be connected. A decade later, 75% will likely be autonomous. However, even if, very likely, the next car we will buy will not be autonomous, many hi-tech solutions will probably be in it. Take for example a few Audi solutions (Audi Intelligent Assistance and Audi connect which link comfort, safety and connectivity), a series of devices and systems already deeply affected by artificial intelligence, with which we will begin to acquaint ourselves in and around the vehicle.

Obviously, the most fascinating and truly revolutionary features will revolve around driver assistance systems (already largely available) and autonomous driving levels higher than L3.

In this sense, too, Audi is at the forefront: the most advanced models of the German company are able to “read” the road, anticipate difficulties and communicate with the surrounding environment, leading the driver into the future. However, we will start familiarizing ourselves with AI inside the vehicle, given an industrial context that, among other things, proves to be a fertile territory not only for the manufacturers themselves but also for a large number of startups engaged in researching and offering new hi-tech devices.

One of the most promising fronts is facial recognition, but not as an entertaining feature as most social networks have it, but, on the contrary, to prevent accidents. Already at work in commercial vehicles and trucks to monitor drivers and possible distractions, fatigue or lack of alertness, intelligent cameras have led over the years to lower insurance costs for commercial fleets. Something similar could happen to private individuals and their personal vehicles. Boston’s MIT startup iSee, is working at making cars more “empathic”. According to Intel, AI could save 500,000 lives in ten years thanks to the number of accidents prevented. In addition to warning about your driving conditions (and, in the case of high-end or luxury cars, take over and control speed and road handling), warning algorithms and recognition can be useful also in other equally important cases: for example alerting the driver if children or animals have been "forgotten" in the car. In short, creating a safer and more comfortable environment.



The first meeting on "Artificial Intelligence and Machine Learning" took place on November 9 in Roncade, Treviso, on the innovative H-FARM campus. Introduced by Massimo Russo, director of the digital division of the Gedi Group, and Riccardo Donadon, founder and CEO of H-FARM, and accompanied by Jaime D'alessandro, journalist for Repubblica, the sector’s top experts discussed the world of artificial intelligence, its potential as well as the fears it creates.



H-FARM is a platform where innovation, entrepreneurship and training coexist and contaminate each other.

Founded in 2005, we were the first in the world to adopt a model that combines investment, business advice and digitally enhanced training programmes in a single place and today we are the largest centre of innovation in Europe.


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