The Tire Cologne ready for the debut
Four exhibition halls, 70,000 square metres of exhibition space, about 600 exhibitors expected and great attention to current hot topics: the newest entry in the tire trade fair sector ready to show itself to a public of professional operators.
Following the announcement made in 2014, and after more than three years of preparation and planning, the new German Tire trade show is ready to open on May 29, 2018: The Tire Cologne aims to become a new landmark in Germany’s industrial landscape as well as Europe’s rubber industry – with a good chance of succeeding, as the organizers of Koelnmesse can count on BRV’s strategic sponsorship, the German association of tire dealers and retreaders.
The event, to be held every other year, will occupy four exhibition halls in the northern part of the Cologne exhibition centre, for a total of almost 70,000 square metres of exhibition space. Halls 6, 7 and part of hall 8 will be dedicated to tire manufacturers, rim manufacturers and distributors; the other half of Hall 8 will host garage equipment companies and automotive services, while Hall 9 will be entirely dedicated to tire retreading, recycling and disposal. About 600 exhibitors, from 40 different countries, are expected (at the time of the presentation press conference, at the end of November, 95% of the exhibition space had been already sold), with the participation of the 20 largest groups in the world. The organizers are ready to guarantee on the homogeneous nature of the event as each hall will host some premium companies along with a few small and medium-sized companies. Gerald Böse, Koelsmesse president and CEO, explained that the event’s goal is to involve the entire tire industry, gathering producers of all product types and segments, from cars to transport vehicles, from motorcycles to farming vehicles not to mention vehicles for special uses, without neglecting merchandise such as brakes, shock absorbers, garage equipment, lighting, tools and car service.
Furthermore, three main topics, will illustrate the contents of the event according to the main trends and interests for the sector, the first being digitization: as Böse says, The Tire will be a mobility fair, and digitization will become ever more central as far as the future of mobility, so here in the "Digital Reality" area, in-depth sessions with the participation of experts from all over the world will be held, addressing such topics as data management, digital marketing tools and e-commerce and the most advanced driving assistance systems. A second theme, but equally important for the organizers, relates to retreads, recycling and disposal, which will take centre stage in Hall 9, and will also see the participation of companies representing the supply chain as a whole, as well as creating a special "Recycling Forum", where several in-depth meetings will take place on a daily basis. Finally, in Hall 7, a "TireFleetLounge" will be created, a project specifically dedicated to transport fleets and their needs, designed to involve a fast growing reality in future mobility scenarios; here too we will find moments of debate and discussion, in-depth technical analysis and networking moments during the four days of the fair (from May 29th to June 1st).
In addition, two important conferences have also been planned: the Global Retreading Conference, organized by Koelnmesse in collaboration with Bipaver, to be held on 29th May, and the Future Tire Conference, scheduled for the 30th and 31st, which will offer an update on future trends and scenarios in the tire world.