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Info from the Associations - Archive

03/05/2011
Re-launch of transport

AIRP has made considerable investments in promoting the retread sector and in a new communication action that involves the world of transport to a greater extent.
Especially in this complex period marked by not inconsiderable economic problems, the optimization of management costs is no longer an option but a necessity. The economic value of the retread tyre is determining in terms of running costs and its safety is guaranteed by mandatory homologation of the retreading system. Of no less importance is the high ecological value of the retread. These are the main subjects of the new transport-dedicated advertising campaign soon to appear in major trade publications.

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