Michelin earns the German Innovation Award
Michelin has received the coveted German Innovation Award from the German Design Council for its Long Lasting Performance Strategy. The award, in the Transportation category, is in recognition of Michelin’s clear stance against the principle of programmed obsolescence – the intentional reduction of product lifespan to the detriment of climate, resources and consumer budgets. Independent studies indicate that drivers in Europe would spend almost seven billion euro per year changing their tires at 3mm tread depth rather than the minimum permitted tread depth of 1.6mm. This premature replacement would pollute the climate with six million tonnes of CO2 every year. Michelin’s answer to this issue is in its premium tires, which offer a consistently high level of performance and safety throughout their entire lifespan right down to the legal minimum tread depth of 1.6 millimetres.
"The German Innovation Award provides further impetus to our philosophy, as it combines sustainability and customer benefits - comments Christoph Vondenhoff, director of public affairs for Germany, Austria, Switzerland -. This award encourages us to pursue our Michelin Long Lasting Performance strategy with renewed vigour".
One key element of Michelin’s Long Lasting Performance Strategy is the so-called EverGripTMtechnology used in products such as the new Michelin Alpin 6 winter tire. The innovative combination of a new type of multilayer rubber compound and a self-renewing profile delivers exceptional acceleration and braking characteristics as well as excellent traction on snow, even with little tread remaining. The multi-award-winning CrossClimate+, meanwhile, features a unique tread pattern and compound which increases tire life and ensures exceptional performance down to 1.6mm.
In addition, Michelin’s Long Lasting Performance Strategy can be applied to truck tires too. One example of this is Michelin’s Regenion technology found in the new Michelin XMulty Energy D for multi-purpose commercial vehicles. The result of intricate 3D metal printed moulds that produce regenerating tread blocks which evolve as the tire wears ensuring high levels of grip all the way down to the tread limit.
As far as motorcycles are concerned and according to Michelin tests, the new Michelin Road 5, with 5,000 kilometres on the clock, brakes on wet roads just as quickly and efficiently as its predecessor does when brand new. This exceptional performance is based on revolutionary sipe developments and the latest generation of silica-reinforced rubber compounds. With increasing mileage, these ever-changing sipes widen, ensuring excellent water expulsion over the entire lifecycle of the tire.