LIGHT AND HEAVY DUTY TRANSPORT: 2015! THE COMPLETE PICTURE
The tire sell-out trend related to both the Light and Heavy duty transport sector, as stated in the last GfK article published in the September-October issue of this magazine, showed a positive trend in sales volumes while scoring negative figures in terms of overall value
GfK - Ricerche di mercato
The tire sell-out trend related to both the Light and Heavy duty transport sector, as stated in the last GfK article published in the September-October issue of this magazine, showed a positive trend in sales volumes while scoring negative figures in terms of overall value. But those figures took into account only the first six months of 2015, providing us now with the opportunity to consider how the sell-out developed over the second half of the year as well, thanks to GfK’s constant monitoring of the market.
Tire sales for light transport vehicles closed 2015 with a slight 2,9% increase in sell-out over the previous year. Noteworthy too is the fact that this segment, along with automobiles and 4x4s, recorded sales growth for all-season products in double-digit figures.
At first glance, these figures might appear barely sufficient to save the overall results for the whole sector, but it would be helpful to point out that due to a rather mild winter season, the sell-our related to winter tires did not achieve the expected results.
This segment too is experiencing the relentless push coming from imported and ‘white brands’ or ‘third-line tires’ , which, if on the one hand contributed to support the segment’s total sell-out, on the other greatly reduced the segment’s annual turnover.
Truck tires, on the other hand, scored encouraging numbers in 2015, with the new tires segment scoring a positive +0,9% during the first six months of the year. Good news did not stop there though, in fact during the following six months the segment experienced a consistent growth closing the year at a rather positive +2% over 2014, with the exception of a couple of negative months in the summer period.
The effect of imports and ‘third-line products’ in this segment is not as influential as in light transport. Nevertheless, the overall value from the segment’s total sell-out was lower by about 1%. But this result should still be considered positive in view of the -4,7% recorded during the first semester of 2015, with a second half of the year that proved more dynamic and greatly improved the final results.
In conclusion, we can say that 2015 produced the best results in the second half of the year, where the gap between a positive sell-out in terms of sales volume and a negative one in terms of overall income was greatly reduced and settled on more acceptable average values.