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GiPA excellence, ten companies clinched the awards



The fifteenth edition dedicated to sustainability and innovation

Nicoletta Ferrini

Emerging in the vast and competitive ocean of the automotive aftermarket is anything but easy. Therefore, it is only right to reward those who make it. For fifteen years GiPA, a company recognized worldwide for its experience in market research, has been recognizing Italian excellence, rewarding people, companies and projects that, during the year, have distinguished themselves in the national after-sales scene. For the eighth time in a row, Autopromotec was the stage for the GiPA Trophies of Excellence award ceremony, organized by GiPA Italia. Ten were the prizes in ten different categories: from strategies to innovation and digitization, from customer care to environmental awareness and passion. The "Contribution to the environment: the missing link" award, was clinched by GPS Motori for its "Officine Guasti Gravi" programme, a network of specialised workshops, centrally coordinated, specialised in rapid interventions. The award for the category "Supporting the supply chain and leading the workshop in the digital age" was given to Robert Bosch, for the contribution made in accelerating the digitization process of car repairers, thanks to its ESI[tronic] 2.0 online diagnosis software. In the "OES Network Satisfaction" category, Italian motorists decided to award the prize to Opel Italia as a generalist brands and to BMW Italia as best premium brand. In terms of "IAM Development Strategy - Distribution", Experica came out on top for its ability to grow with its own strengths and resources, capitalizing on the experience of two historic companies in the aftermarket, Revarc and Tecnoautocar. Magneti Marelli Aftermarket received the "IAM Development Strategy - The Hybrid Company" award for revamping a historic Italian brand with clear objectives and maximum flexibility, achieving them while respecting the concept of "hybrid company". The Groupauto Italia purchasing group, on the other hand, was the winner in the category "IAM Development Strategy - Distribution", for having diversified its offer, welcoming other organizations, while respecting individual identities, and remaining open to all opportunities for further development. AIRP (Associazione Italiana Ricostruttori Pneumatici - Italian Tire Retreaders Association) won the GiPA Trophy in the "Circular Economy" category, thanks to its commitment to supporting the retreaded tire supply chain. The "Coup de Coeur", the award through which the GiPA Committee recognises a personality from the aftermarket world who stands out for the winning choices made as well as the contribution towards the growth of the sector, was given to Lucio Bartiromo for his "extraordinary, solid and successful career". Finally, the "Press Award" went to Marco Marlia of MotorK for the creation of his innovative startup.



Stefano Carloni, president of Airp (Italian Tire Retreaders Association), received the GiPA award and commented: "With the anti-dumping measures introduced, the biggest obstacle to retreading in recent years has finally been removed, thus assigning to the retreading industry its intrinsic competitiveness. However, we cannot say that the retreading industry has been saved yet: a lot of work still awaits us to promote and establish a circular economy model designed to overcome a disposable model based on budget products, taking us into the mobility of the third millennium.

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