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07/05/2012
A COMPANY WITH THE RIGHT WEIGHT

WEGMANN
The company specializes in wheel balancing weights that ensure the best stability for our tyres when we’re driving. A technological and industrial evolution rooted in Germany since 1882

Duilio Damiani

WÜRZBURG, Franconia. The weights used for balancing wheels, probably the ones that are on your car, come from a place near this town. With an important share of the market and differentiated brands, the Wegmann Automotive group is particularly strong in zinc weights.
The importance of correct balancing is very obvious in everyday driving: the contact between the tyre and the ground in an incorrectly balanced wheel diminishes in proportion to the increase in speed. For example, with an imbalance of only 10 grams, at a speed of 100 km/h the effect of the centrifugal force produces 2.5 kg of lateral pressure on the tyre, with the inevitable consequences for handling, comfort and the correct operation of the electronic devices like ABS and ESP that are found on all cars. The specific and increasingly precise and sophisticated equipment available to tyre specialists enables the weights to be precisely positioned, but only a technologically-advanced product securely attached to the rim and immune to oxidation will give even performance over time, without dangerous and abrupt imbalance caused by detachment, perhaps at high speeds.
Although balancing weights are tiny components, they play an extremely important part when driving a vehicle …”, confirmed Thom Thorsten, managing director of marketing and sales at Wegmann Automotive since 2007.
With an annual production of more than a billion parts and a turnover of over € 1.5 billion, the lively German company that is part of the Wegmann Group together with Kraus-Maffei Wegmann and Schleifring, is increasing its consolidation within the segment, not only at continental level under the guidance of Carlos Gill, the new head of sales for Europe, but also globally thanks to products that aim at quality, a marketing strategy, flexible, widespread after sales and the constant collaboration of major car manufacturers. The partnership that began a long time ago between the German group and manufacturers has led to significant synergies with the presence of Wegmann weights as original equipment on Audi, BMW, Ferrari, Ford, Lamborghini, Mercedes, Opel, Renault, Porsche, Saab, Seat, Skoda, Volkswagen and Volvo models.
The modern industrial centre at Veitshöchheim in the Würzburg district has been operating since 2006 and it is where the Group’s industrial business is concentrated. In just a short time, factory size and employees have tripled. Production includes battery terminals, industrial weights and lead seals in addition to three different brands of balancing weights that have been distributed by Wegmann since 2008: the historical brand Dionys Hofmann, mainly as original equipment on cars and now also with the  Hofmann Power Weight label; the Franken Original line, a high-quality brand for services and the aftermarket; the diversified FEco (Franken Eco) range, a commercially aggressive line with more competitive prices but with all the company’s know-how, and the most recently acquired Perfect Equipment brand (made in the USA) specifically for the American market, a new terrain where Wegmann already has a significant share.
A vast and comprehensive family includes a complete range of solutions for tyre specialists: from clip-on weights to adhesive weights, all with a protective coating against wear and oxidation, with graduated bars (in segments from 5 to 60 grams) and cylinders divided into parts for more precise balancing. To meet the current trend in the original equipment and, primarily, tuning sectors, of rims in a variety of colours, in addition to the protective layer, also available are weights with different pigments from red to black to metallic for matching the colour with the wheel support.
Also part of this logic is the new and innovative adhesive weight in the Hofmann Power Weight range, the HPW 380, a bar with 12 segments of 5 grams each that are easily divided without  cutting tools. Destined for the aftermarket, they are the outcome of experiments in the motor sports sector in which the German company is actively involved and where only a perfectly balanced wheel guarantees safe driving at the limits of performance.

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